<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.backstoryco.com.au/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/carlislehomes/kdr-wdzcw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609660263-SNWJ0XUAQ0O8TV84TFQW/Laguna+MockUps2.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy. - What We Did</image:title>
      <image:caption>Laguna’s original website combined their eCommerce platform for pool lifestyle products, with their luxury pool construction division - which was diluting their brand visibility and brand position in the market. Backstory Co took on the challenge of creating two distinct, beautiful websites that showcased the full breadth of Laguna’s services while also ensuring both brands had their own unique digital presence: LAGUNA (lagunapools.com.au): Representing Laguna’s pool construction, landscaping and design services, this website became the flagship for showcasing Laguna’s stunning custom pools. PoolHouse: The rebranded eCommerce site, formerly Laguna Lifestyle, focused on premium pool lifestyle products, offering customers a luxury experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609743888-4ETBMQKQBQMM2DPCTYBI/Laguna+MockUps5.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609729414-HGARPFC41A9U0XIV5S0G/Laguna+MockUps4.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609735373-1CEDHNAC4DWE9I1ZU8N1/Laguna+MockUps3.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609742717-4UJENEXCWOYMJ1VWH9AZ/Laguna+MockUps6.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609719430-BPZ875H32AQYYNETG8CC/Laguna+MockUps1.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728609905129-O502J69Y5EVCOH2B80P9/Laguna+Website+Mock+Ups+99.png</image:loc>
      <image:title>Our Work - LAGUNA  | Driving Growth with a Stunning Website Rebuild and Extensive SEO Strategy.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/chadandwick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726534641206-6TL84Z9X7UOTE0S1IP8T/Chad%2526Wick_Grace%2BPetrou-30.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726534660952-N054WC15X1GKGULI8IJJ/Chad%2526Wick_Grace%2BPetrou-97.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726534400981-WWC0ZLU0PBK50K564X6U/Chad%26Wick_Grace+Petrou-3.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726534149176-E4VYNDNJNYJBGJ9UN3WA/Chad%26Wick_Grace+Petrou-90.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726534912681-U6BNWZTHG8X889DA20LE/Chad%26Wick_Grace+Petrou-11.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726535102604-MN2DMLKWBDUBKHMTU3GX/Chad%2526Wick_Grace%2BPetrou-20.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/552ca09c-e09f-4dfe-b74c-614f5f18b8b6/Chad+%26+Wick+Insta+Post.gif</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - What We Did</image:title>
      <image:caption>Brand and Logo Development Visual Language Art Direction / Headshot &amp; Team Photography Capability Statement Copywriting Social Media Website Design &amp; Development Communications SEO Ongoing Marketing consulting for ChadandWick including project photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728291107443-VMX2EK7TYYC7C2BTDC4E/Capability+Statement+Mock+Up+ChadandWick1.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Capability Statement</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728291295020-MM212HSWM2P2TYFJY426/chadwick_launch-image_9.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728291211544-L9ACZ1JZZ0WLFSFHV2FR/chadwick_launch-image_7.png</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Website Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728291321128-OEKV8YKKWNUYW2WE84TK/chadwick_launch-image_4.png</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728291999543-VDUMUK4M178XHTJ0OAND/IG%2BFeed%2BMock%2BUp%2BChadandWick.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Instagram Templates and Live Feed</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728291572254-G3VMF05PBSEZKJ79HA0Q/chadwick_launch-image_8.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728292854740-BHKMWMN4L4FSE0U2DWVN/Chad%26Wick_Grace+Petrou-10.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728292855138-GAQJWWIBF83WY67EKKG9/Chad%26Wick_Grace+Petrou-13.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728292858336-X5BEO374MIYEBZ0RPXRM/Chad%26Wick_Grace+Petrou-29.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728292860030-GQDW47VG26DKMYIH2Q96/Chad%26Wick_Grace+Petrou-30.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293178510-AEDMS98A9KR254II38ZO/St+Kilda+Road_Grace+Petrou-76.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293156237-5V7B6B4QTBO7IHS3FV6A/St+Kilda+Road_Grace+Petrou-5.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293156870-UCWHVO2EQJM6JTAIPHNZ/St+Kilda+Road_Grace+Petrou-8.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293161007-IMDA2ETOF3K6KVMRYYQU/St+Kilda+Road_Grace+Petrou-13.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728292865443-535ECNAVL9Z576H3J2GB/Chad%26Wick_Grace+Petrou-42.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293164340-12RYUM5ZG3HT2XLLXT7N/St+Kilda+Road_Grace+Petrou-14.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293165779-7Y19XJBB6P018YY39NB8/St+Kilda+Road_Grace+Petrou-28.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293166636-91O9M44U0JFA4FSLYZCA/St+Kilda+Road_Grace+Petrou-33.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293172461-7PKCVDGJF7UF47VNOH7N/St+Kilda+Road_Grace+Petrou-43.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293173283-IPQBXJNF2NCR6Z65FSG6/St+Kilda+Road_Grace+Petrou-47.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728293178300-KGLOPVBKT83QO98VQTMM/St+Kilda+Road_Grace+Petrou-49.jpeg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/31caf3c5-da9f-44ae-ba4a-1b38afd6c930/chadwick_launch-image_3.jpg</image:loc>
      <image:title>Our Work - Crafting the fun, quirky and unique brand identity, communications and website for ChadandWick. - Kind Words</image:title>
      <image:caption>“I’ve known Elana for over ten years from our previous roles, and we connected instantly. When the opportunity arose, I reached out for help with my business. With Backstory, you know you’re in capable hands; they handle all of ChadandWick’s marketing, providing a comprehensive and ever-evolving experience. Elana and her team consistently demonstrate professionalism, and her commitment to perfecting our brand is truly inspiring. She is passionate, approachable, and outstanding at what she does. Her ongoing need to ensure we are reflected in the way we intend for ChadandWick, combined with her extensive marketing knowledge, instills confidence that you are in good hands.” Liana Chadwick Founder and Director, ChadandWick</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/carlislehomes/kdr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/15b84c51-663e-4914-aaf8-0eaeb1083c0c/Main+Header+Image.jpg</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/255c1c08-2bd7-4601-9697-903dd0947d67/Carlisle+KDR+Brochure+Mock+Up.jpg</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast. - What We Did</image:title>
      <image:caption>Knockdown Rebuild (KDR) segment desktop research KDR relaunch strategy with podcast proposal Podcast production and management including talent sourcing; episode planning, management and scheduling; episode scripting and show notes; launch strategy; content creation (video and photos); blog posts. KDR information pack including 60+ page brochure (brief and copywriting) Enhanced online user experience KDR focused testimonials including client liaison, photography and videography of client's’ completed homes and editorial piece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728303303974-FJSVHO6W630PJMAG6JSZ/Carlisle+Homes+Podcast_Testimonials5.png</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728303287824-WTB41348KN454O8EBZ0D/Carlisle+Homes+Podcast_Testimonials1.png</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728302900100-7LN18HHRA9QW2KJ77MW7/Carlisle+Homes+Podcast_Testimonials2.png</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728302901424-VY41O0UPZKS72W2X1VVW/Carlisle+Homes+Podcast_Testimonials3.png</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728303304908-YF672Q7X4N5Z7H6HZSGT/Carlisle+Homes+Podcast_Testimonials6.png</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728302904930-SYB13RJTYZDSU8BL2KGZ/Carlisle+Homes+Podcast_Testimonials4.png</image:loc>
      <image:title>Our Work - Carlisle Homes: Redefining Knockdown Rebuild with strategic marketing and an innovative podcast.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/monash/podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/15be58b5-eee7-41ac-95b8-821761ed6a30/Monash+Uni+Podcast+Mock+Ups.png</image:loc>
      <image:title>Our Work - Empowering educators through Monash University’s first podcast, “Let’s Talk Teaching!” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728537308931-NFVYTRLANHNDM5AZBOSE/Monash+Uni+Podcast1.png</image:loc>
      <image:title>Our Work - Empowering educators through Monash University’s first podcast, “Let’s Talk Teaching!”</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728543561541-HNQ4063VIUS0KSBK1CRJ/Monash+Uni+Podcast+Main.png</image:loc>
      <image:title>Our Work - Empowering educators through Monash University’s first podcast, “Let’s Talk Teaching!”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728537318523-KCE3OCV5D08DZPBMG6BN/Monash+Uni+Podcast3.png</image:loc>
      <image:title>Our Work - Empowering educators through Monash University’s first podcast, “Let’s Talk Teaching!”</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/businessbandwidth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/2dd098ec-8037-4b19-8a8c-04e516c4d336/Website+Screengrab.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/204582df-936d-4d51-aadc-1716c14c19f2/BB+Social+Mock+ups.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth. - What We Did</image:title>
      <image:caption>Backstory Co led the end-to-end development of the Business Bandwidth brand, including: Brand Strategy &amp; Naming Input Logo Design, Font Selection &amp; Visual Identity Development Comprehensive Style Guide Website Copywriting and Creative Direction Asset suite including letterhead, email signature. Business cards, social media templates, presentation and PowerPoint assets, merchandise and apparel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1752580105943-Q691F525JVMUPQPJGH61/Business+Bandwidth+Brand+Identity1.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1752580250901-ORYMRHLY7NLVGXLEUCW3/Business+Bandwidth+Brand+Identity2.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1752580107573-2S9PJQ0GTG54DUIU4460/Business+Bandwidth+Brand+Identity3.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1752580113065-BRXOMEX11UU7LVDL88LB/Business+Bandwidth+Brand+Identity4.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1752580111367-UHZXH2D3IJROIA712U6W/Business+Bandwidth+Brand+Identity5.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1752580118249-SG4CZIZIKFM5SK9FD42F/Business+Bandwidth+Brand+Identity6.png</image:loc>
      <image:title>Our Work - Business Bandwidth: A bold brand identity built for clarity, confidence and growth.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/briner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1cc5865c-9341-4f68-bd76-f3003eb065a4/Briner+homepage+mockup.jpg</image:loc>
      <image:title>Our Work - Making First Impressions Count with Briner - What We Did</image:title>
      <image:caption>Strategy Website Design Copywriting Creative Direction Video Production Art Direction Communications SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726486306722-405VV2F5G24GL3V0NVDX/Briner+HR_Grace+Petrou-18.jpg</image:loc>
      <image:title>Our Work - Making First Impressions Count with Briner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726486311355-IEQX84SHMZBU2M97SWSL/Briner+HR_Grace+Petrou-21.jpg</image:loc>
      <image:title>Our Work - Making First Impressions Count with Briner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1726486342927-KEI3PVEFXND2KBI4M0GF/IMG_6924.jpg</image:loc>
      <image:title>Our Work - Making First Impressions Count with Briner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/8b38437c-8f21-409b-b2f5-14426bd34fd7/Briner+HR_Grace+Petrou-30.jpg</image:loc>
      <image:title>Our Work - Making First Impressions Count with Briner - Kind words</image:title>
      <image:caption>“Elana was an absolute pleasure to work with for a recent rebrand I was helping to complete. Everything was done in a timely manner and to an unbelievable standard. Nothing was too much trouble, and I couldn't recommend her and the Backstory team more highly!” Angelo Soldatos Business Development and Commercial Operations Manager, Briner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/zactek</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/870dd10c-f022-4402-867b-652b63dbec19/ZacTek+MockUps1.jpg</image:loc>
      <image:title>Our Work - Zactek’s journey from AV installations to full-service solutions. - What We Did</image:title>
      <image:caption>Logo Design Brand Development including apparel and digital identity Domain registration and technical integrations including email set-up and hosting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1f9c450e-ca50-4ae6-a8ca-b930e1a4731d/ZacTek+Mock+Ups.png</image:loc>
      <image:title>Our Work - Zactek’s journey from AV installations to full-service solutions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/241ae9a2-a88e-4afd-a776-0b798020b5e9/T-shirt+merch.jpg</image:loc>
      <image:title>Our Work - Zactek’s journey from AV installations to full-service solutions. - Make it stand out</image:title>
      <image:caption>Branded Company Polos &amp; Apparel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/4800c21f-e976-40dd-9495-aeea726cd9be/ZacTek+MockUps6.jpg</image:loc>
      <image:title>Our Work - Zactek’s journey from AV installations to full-service solutions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/ba47fd8d-015d-4e60-8871-6577b23b1288/ZacTek+MockUps5.png</image:loc>
      <image:title>Our Work - Zactek’s journey from AV installations to full-service solutions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/f63f7947-2870-4213-bf51-da800430d3f2/ZacTek+MockUps3.png</image:loc>
      <image:title>Our Work - Zactek’s journey from AV installations to full-service solutions. - Make it stand out</image:title>
      <image:caption>Old 'ZacTek Installations' Logo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/koelectrical</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/885e0be0-5f5c-46f8-ba58-1bf8866b2d19/KO+Electrical+Mock+Up.png</image:loc>
      <image:title>Our Work - Grounded in Excellence. Crafting KO Electrical’s Website and Capability Statement with clear, confident copy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728470682994-O0KCEX9ED7QNBKMB8WBH/KO+Electrical1.png</image:loc>
      <image:title>Our Work - Grounded in Excellence. Crafting KO Electrical’s Website and Capability Statement with clear, confident copy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728470688242-C5AK9A2CRSIWP9UJO70K/KO+Electrical4.png</image:loc>
      <image:title>Our Work - Grounded in Excellence. Crafting KO Electrical’s Website and Capability Statement with clear, confident copy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728470687328-NM41UH1AR0RRM9OZ78D0/KO+Electrical3.png</image:loc>
      <image:title>Our Work - Grounded in Excellence. Crafting KO Electrical’s Website and Capability Statement with clear, confident copy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/938a4518-41bb-473b-ba5b-b92c25bc0026/Meet+the+team+KO+Electrical.png</image:loc>
      <image:title>Our Work - Grounded in Excellence. Crafting KO Electrical’s Website and Capability Statement with clear, confident copy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/mauro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728361740856-TGM3BMCPE1BIMFBMJE6B/Mauro+Mock+Up1+static.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728361751809-T23LV8QVHNEMYWZFV1I6/Mauro+Mock+Ups2.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728361753956-SFMNPIU9CLGEY5U3ZB61/Mauro+Mock+Ups1.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728361754400-LWVIKGBSE2RK0W7T70XA/Mauro+Mock+Ups3.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728361755374-DL4E9QHFV38B6PSOGFKC/Mauro+Mock+Ups4.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1728361760052-RAQW4P7N5XQ0JHRRS7ZR/Mauro+Mock+Ups5.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/67a330af-9788-4b75-97d0-f25fb03a65ee/Julian.png</image:loc>
      <image:title>Our Work - Mauro: Transforming finance with cheeky, bold and engaging copywriting. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Marketing+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Social+Media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Headshots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Social+Content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Production+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Webpage+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Capability+Statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Brand+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Videography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Customer+Testimonials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Website+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/SEO</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/work/category/Brochure+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/3cd6f856-502b-415b-a46e-14b306324b1c/Mauro+Mock+Ups5.png</image:loc>
      <image:title>Home | Backstory Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/b88d11c0-adfa-4ab9-b9e5-520039b7e362/Chad%26Wick_Grace+Petrou-30.jpg</image:loc>
      <image:title>Home | Backstory Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/d4da6f5c-1fca-4d6b-bfbb-53aea1dcb52c/20240422_005615496_iOS.jpg</image:loc>
      <image:title>Home | Backstory Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/62c607aa-f9d8-4169-a084-30269ab06cb4/Monash+Uni+Podcast+Mock+Ups.png</image:loc>
      <image:title>Home | Backstory Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/80d1bd9f-3190-482e-b81e-a57d8889c279/Hateley+Construct+-+Marra+House_Interior3.jpg</image:loc>
      <image:title>Home | Backstory Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/d1ff7086-cd8a-445c-9514-ab36b59bd1f0/Briner+homepage+mockup.png</image:loc>
      <image:title>Home | Backstory Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/b4f882a2-90d1-4a7f-a1e7-16f447e614cc/Chad%26Wick_Grace+Petrou-30.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/ab93982e-f1ef-4d2b-85e2-1ef6e8bafa05/St+Kilda+Road_Grace+Petrou-74.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/18f7156e-6508-4a2a-bdf3-dac0a062c393/Behind+the+scenes+-+photoshoot.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/195248b4-26b6-4b8f-b549-cb609eff88bd/IMG_1285+2.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/5c748958-128f-4f8e-acd6-4e9b2ca66fed/AE377C36-926A-44CA-991C-7610B05620CB_1_105_c.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/dd5f301a-a182-4e52-8e90-ec873b9d03cf/St+Kilda+Road_Grace+Petrou-6.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/df886a5b-b729-4766-a7e9-1fb5e60e4282/IMG_1433+2.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/41707b4a-b973-48b9-90b1-e26cf6b89265/Chad%26Wick_Grace+Petrou-47.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/6a6b872a-ffad-4894-9d91-5ca65fd8408d/Elana_Grace+Petrou-7.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/2c8b2a7f-e22d-4971-9974-0270bdd18dd6/Elana_Grace+Petrou-20.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/bee267fa-aafe-41c7-8eba-b7b101ac5e3d/Elana_Grace+Petrou-3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1633224417939-OP7RUG1HNN5DI3IG9RVQ/Ben+Profile+B%2BW.jpg</image:loc>
      <image:title>About Us | Backstory Co</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.backstoryco.com.au/what-we-offer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1633685876780-ECM85FPH5PJXA2IKV9ZT/Lightbulb.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1633686108245-CUJN46Y8J78OO96K80FC/10.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1633687507772-EE7BB0KETEP6HP61LRZT/Collaboration.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6157ab17d3bc8204c79d7a45/1633686243996-FVMD4IIF7GBO5VPMO090/Cupcake.jpg</image:loc>
    </image:image>
  </url>
</urlset>

