Business Bandwidth: A bold brand identity built for clarity, confidence and growth.
The Backstory
Business Bandwidth is a Melbourne-based consultancy helping business owners regain time, clarity and control through support and systems strategy. The business empowers clients to focus on what matters most, while expert support streamlines the rest.
Backstory Co was engaged to develop the brand from the ground up – crafting a clear, confident identity that could flex across digital, print and professional spaces, while capturing a no-nonsense, future-focused approach.
The brief was to create a brand that felt professional but unpretentious, smart but not overly corporate – with just enough personality to stand apart in a traditionally dry category.
What We Did
Backstory Co led the end-to-end development of the Business Bandwidth brand, including:
Brand Strategy & Naming Input
Logo Design, Font Selection & Visual Identity Development
Comprehensive Style Guide
Website Copywriting and Creative Direction
Asset suite including letterhead, email signature. Business cards, social media templates, presentation and PowerPoint assets, merchandise and apparel.
Our Approach
Our focus from the outset was to bring clarity and consistency to every part of the Business Bandwidth brand - ensuring it looked and sounded just as strong as the services behind it.
We began with a visual direction anchored in simplicity and boldness, using colour, contrast and typography to reflect the brand’s grounded but proactive personality. The tone of voice was crafted to be clear, direct and relatable - a natural extension of how the business communicates with clients.
Every touchpoint was considered and cohesive, with flexible design rules that could scale as the business grows. The website was developed collaboratively, ensuring both function and tone aligned with the brand’s core promise: more bandwidth for business owners to do what they do best.
Results
The Business Bandwidth brand now stands with confidence - bold, clear and consistent across every channel.
A professionally built brand suite, grounded in strategy
A high-performing website designed to convert and communicate value
A strong, cohesive presence across digital and print
A trusted brand platform that reflects the clarity and capability the business delivers
The result is more than just a brand launch - it’s a foundation for long-term growth, with a visual and verbal identity that’s as purposeful as the services it represents. Backstory Co is now Business Bandwidth’s ongoing Marketing Partner.