Since 2022, Backstory Co has been engaged as Laguna’s marketing consultancy. Initially focused on a few projects, our partnership quickly expanded to a full digital transformation, including the rebuild of two distinct websites — Laguna Pools and PoolHouse. With a blend of stunning visual design, SEO-optimised content, and strategic brand development, we helped elevate Laguna’s market position. Backstory Co continue to manage all aspects of Laguna's marketing ensuring they remain a leader in the luxury pool construction market.

When Liana Chadwick was ready to launch ChadandWick, her own interior design brand, she turned to Backstory Co to bring her vision to life. Together, we developed a unique and quirky brand identity that perfectly reflected her creative and bold approach to design. From refining her logo and establishing a distinctive visual style, to crafting a multi-stage marketing rollout, we ensured every touchpoint communicated the brand’s vibrant personality. The project expanded to include a new website, social media templates and a capability statement - all of which captured ChadandWick’s confident, offbeat identity, positioning them to stand out in the competitive interior design market.

Backstory Co created the Business Bandwidth brand from the ground up – including visual identity, tone of voice, brand assets and full website copy. The result is a confident, cohesive brand that communicates clarity and capability at every touchpoint, supported by a suite of assets built for scale.

For nearly seven years, I’ve partnered with Briner, Melbourne’s leading signage supplier, in delivering high-quality solutions. This trusted relationship led Briner to engage Backstory Co to help launch their new brand. Together, we developed a dynamic website that captures the essence of what makes Briner stand out in the industry.